Account Based Marketing (ABM) is like getting an expensive Christmas present

You start off your Christmas campaign by identifying a generous uncle. Whenever he visits, you put on your best behaviour and you tell him all about that powerful new gaming console. You do this until he decides that the perfect present for his well-behaved nephew is... a new gaming console.

ABM in a nutshell

Is about identifying the right customer, engaging with thme, and guiding them towards conversion.

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